Brand strategy and copywriting services

Starting at the root

My core service is brand messaging strategy.

I have a thorough process to capture the essence of your offering.

You’ll walk away with highly practical, distinctive guidelines that flex according to the audience you’re writing for.

Nothing vague like ‘We always use conversational language.’

So you’ll actually feel excited about your tone of voice and style. 

And you’ll know exactly how to tailor it for every channel.

Growing the branches

My other services include developing ad concepts and campaigns, writing ad, landing page, and website copy, and writing blog posts, email sequences, and newsletters.

The approach is the same: I’ll spend time up front pinning down your brand’s positioning, then write character-filled copy that reflects it.

Talk copy to me

Frequently asked questions

  • For large projects, I generally request three structured calls with your key stakeholders: a kick-off workshop, a mid-way review, and a final walk-through.

    Beyond that, I work independently.

  • There’s no need to start from scratch.

    I’ll review your existing brand guidelines and documentation during the audit stage and build on what’s working.

    I won’t discard existing work but sharpen and elevate it where needed.

  • Yes, when they’re a good fit.

    My focus is on work that supports long-term growth, but that can start with a smaller strategy or copy project.

    I’m always happy to have a conversation to discuss what you need.

  • A clear foundation for what your brand says and how it sounds: positioning, core messages, tone of voice, and style, with practical examples for different audiences and channels.

  • I make sure your team feels comfortable using your new brand messaging guidelines for all future content production.

    Some teams also ask me to write content on an ongoing basis, since I’m already immersed in their brand messaging and tone of voice.

    We can discuss longer-term options once we start working together.

  • Absolutely. A visual rebrand or website redesign is an excellent time to review your positioning and messaging.

    I can help clarify what you want to say, develop your tone of voice, and write website copy that brings it all together.

    1. I always focus on positioning before I start writing.

    2. I have two degrees in communications and an extensive background in digital marketing.

    3. My values are integral to the way I work, and I choose clients accordingly.

    4. I’ve lived in three countries and can write in British and American English.

    Learn more about me.