Brand strategy and copywriting portfolio

  • A city skyline featuring St. Paul's Cathedral with its distinctive dome, modern skyscrapers, a bridge over the River Thames, and boats on the water under a partly cloudy sky.

    OXO Tower / Harvey Nichols

    I led OXO Tower Restaurant's content marketing strategy, writing copy that showcased the iconic venue's unique dining experiences and sustainability credentials.

    This included creating seasonal tourism campaigns for South Bank London and managing the restaurant's presence on Visit London, helping attract local and international visitors.

  • Chicago skyline with tall buildings, a Ferris wheel, boats on the water, and partly cloudy sky.

    Wendella

    This historic, family-run boat tour company wanted a more distinctive, ‘Chicagoan’ tone of voice. I built a messaging and tone of voice guide from the ground up and then wrote the website copy for Wendella and the Chicago Water Taxi.

  • Modern wooden building with large glass window in a mountainous landscape.

    Glamping Hub

    I adapted this travel platform’s content strategy to appeal to millennial travels, with a focus on SEO-driven content and social media marketing.

    My most successful campaign with The Traveling Tuna increased organic site traffic by 10,000 and doubled their social media following in one week.

  • Group of elephants walking across a dry landscape with sparse trees and bushes under a cloudy sky.

    Journeys With Purpose

    I developed messaging and tone of voice guidelines for this conservation travel company and then produced website content for them on an ongoing basis.