Brand strategy and copywriting services

Starting at the root

My core offer is brand messaging strategy.

I have a thorough process to capture the essence of who you are.

You’ll walk away with highly practical, highly distinctive guidelines that flex according to the audience you’re writing for.

Nothing vague like ‘We always use conversational language.’

So you’ll actually feel excited about your positioning, tone of voice, and style. 

And you’ll know exactly how to tailor your words for every channel.

Growing the branches

I also develop ad concepts and campaigns, plus offer more general copywriting services, from web copy to email sequences.

The approach is the same: I’ll take time up front to pin down your brand’s positioning, and then I’ll write you character-filled copy that reflects it.

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Frequently asked questions

  • For large projects, I generally request three structured calls with your key stakeholders: a kick-off workshop, a mid-way review, and a final walk-through.

    Beyond that, I work independently.

  • I work with brands that are already clear on who they are, who they’re for, and what their goals are.

    I’ll review your existing brand documentation during the audit stage and build on what’s working.

    I won’t discard existing work but sharpen and elevate it where needed.

  • I take a quality over quantity approach, which means working towards long-term growth.

    However, I occasionally take on smaller strategy and copy projects if I think it’s a good fit.

    I’m always happy to have a conversation to discuss what you need.

  • I make sure your team feels comfortable using your new brand messaging guidelines for all future content production.

    Additionally, some teams opt for me to create content for them on an ongoing basis, since I am now fully immersed in their brand messaging and tone of voice.

    We can discuss longer-term options once we start working together.

  • Absolutely. A visual rebrand or website redesign is an excellent time to review your positioning and messaging.

    1. My values are integral to the way I work, and I select clients accordingly.

    2. I have two communications degrees and an extensive digital marketing background.

    3. I always focus on positioning before I start writing.

    4. I’ve lived in three countries and can write in British and American English.